What We Do

How the ALG takes companies to the next level ...

We are a group of experienced and accomplished marketers and communicators. Our talents and resumes cover every aspect of advertising and marketing from TV, Radio and Print to Social and Digital media. 

Each of the principals of the ALG comes from a distinguished background - ad agency leaders and heads of production companies, music houses, graphic studios and Internet startups.

The unique model of the ALG offers clients advertising and marketing services based on their individual needs.

Our Menu of Professional Services includes:

  • Strategic Perspective and POV for Traditional and Social/Digital Marketing for the brand and its products - basically building a Marketing and Communications Plan blue-print

  • Conceptual Planning and the Development of a Creative Brief, followed by Creative Concept Boards

  • Script Writing and Storyboards

  • Production and Post Production

  • Original and/or Licensed Music

  • Computer Graphics

  • Package Design

  • Media Planning and Execution

 

We believe that our approach is more in tune with what today’s clients are seeking: the services of highly adept and creative problem-solvers, who can zero-in on an issue or challenge, and solve or overcome it quickly and efficiently in a client-friendly, collaborative process..

While there are many elements to a successful advertising and marketing campaign, the process can be broken down into 3 basic phases.

Phase I: Learn what the client wants to accomplish.

              Meetings, phone calls, emails and a collection of internal and external data help us to gain a deep understanding of the client’s business and marketing needs. Phase I is completed with the development of an in-depth Strategic and Brand marketing plan.

Phase II: Develop a creative plan to help the client reach their goals.

              This phase results in a Creative Brief developed by The ALG and our client. The plan is all encompassing ... it lays out, in detail, any and all creative needs for Traditional and Social/Digital* marketing.

Phase II: Production and Post Production.

              All broadcast, digital, publication and social media needs are formed. The foundation that has been carefully constructed is given a personality. All the emotional elements that will connect your brand to your audience are brought to life.

  • Social/Digital Marketing and Media

In today’s fast paced, on the go world, social or digital media has become the new catch phrase. We agree that social media is an essential component in a successful and all encompassing media campaign. We also know that social media, like broadcast media, is dependant upon “the message”.

We have the tools and talents necessary to create and produce an appropriate and effective social media campaign.

To provide our clients with the greatest flexibility, The ALG offers a range of relationship options that can be taken singly or in progressive stages, allowing for growth, evolution or modification over time, as we work together to insure the most effective and mutually beneficial relationship dynamic.